Apex Tech Racing Supply Vendor Partners
We are proud to partner with and represent the finest sim racing manufacturers in the industry today. We think you will agree that Ascher Racing, Pro SimRig, Precision Sim Engineering, VPG Simlab and Sparco are all industry leaders in their operating spaces. Below is more information about each. As always, please let us know if you have any questions about any of our brand partners.
Ascher Racing has been at the forefront of high end sim racing wheel manufacturing for more than a decade. Founded by Martin Ascher - Ascher Racing and its sim racing products is well known throughout the world. You won't find blinking LEDs, backlit colored buttons or other flashy parts on these wheels. What you will get is perfectly machined aluminum cases and face plates and the industry's standard shifter and clutch paddle assemblies. In fact, Ascher Racing's shifter paddles are so sough after they sell them separately to other wheel manufacturers and even to the DIY community to use in their projects.
Now part of a German Automotive Group of Companies called KW Automotive- Ascher Racing is growing and releasing exciting, new products in 2023. We are stocking the new Ascher 4 and 5 inch DDU screens and there is an exciting partnership with McLaren that will see new wheels developed jointly with McLaren and even an Ascher Racing wheel to be specified in the upcoming McLaren Artura GT4 race car.
Pro SimRig is the leading manufacturer of extruded aluminum sim racing rigs. Started in a garage in Denmark by Per Strandvig. Like so many other businesses in countless industries Per was not happy with the rigs available so he built a better on himself. A few years later and ATRS is now representing and reselling this class leading sim racing rig in the United States. PSR uses the best quality aluminum extrusions and combines that with the strongest accessories and parts to make the strongest and sturdiest aluminum racing rigs available anywhere.
Precision Sim Engineering is one of the best known and highly regarded sim racing wheel manufacturers. They practically invented the luxury racing wheel market. PSE works with professional drivers and passionate players to provide immersive motorsport experiences.
We fuse functionality with aspirational aesthetics. We started our business because we couldn’t find what we wanted for our simulator system. Something that looked and felt like the real thing, but didn’t require extensive reprogramming or extra equipment. We’ve made our dream product a reality.
We approach product development rigorously and rationally. We design, develop and assemble all of our products in-house. We directly source our materials and hand-select our suppliers to make sure our products live up to our own high standards. We relentlessly test our products before launch.
We provide personal, unpretentious service and support. We get to know you. If you have a problem, we’ll fix it. If you have a question, we’ll answer it. Need a new feature or a custom design? We’re all ears. We don’t just ship and shoot.
We are honest, authentic and without ego. We still love gaming as much as we did when we started this business. We still get a buzz from being trackside at Silverstone or talking to professional drivers about our products. These things won’t change.
VPG Simlab is a boutique sim racing equipment manufacturer in Great Britain. Friends Mike and Manny build high quality sim racing wheels and accessories to exacting standards and with unique designs not seen elsewhere in the industry. VPG operates a small team team with lots of passion for high-end technology and innovation.
VPG was born out of passion and love for motorsport and sim racing, shared by both of us. After successfully designing & creating custom wheels for our e-sport team, we decided the time was right to 'step up a gear' and created our first wheel completely from scratch; Elemento.
The main features of our wheels, other than their great looking (Thanks Mike!), are incredible stiffener and perfect weight distribution (Thanks to myself!).
The use of carbon fiber and 6061 CNC’d aluminum components guarantee the best feedback possible to the sim-racers hands.
VPG is quickly establishing itself as a forward-looking company with huge focus on innovating, designing and manufacturing custom hardware for the most demanding sim-racers worldwide.
We’re proud of our achievements but we’re not going to stop now! The journey has just began!
Sparco needs no introduction to any racing fan and has been the worldwide leader in racing accessories over the past 30 years. They make anything from race seats and steering wheels that are used in race cars of all levels every day around the world to some of the best driver suits and helmets and other gear worn by the top drivers in F1 and all other series. ATRS is thrilled that Sparco is our sole sim racing seat supplier and we have chosen to feature their best selling sim racing seats on our website for sale. However we can procure any of the Sparco seats and products that you might desire so just email us any questions or special requests for this iconic brand.
